What began in a back bedroom in March 1990 has grown into something none of us could have pictured at the time. Over the last 35 years, Salt Separation Services has developed steadily thanks to the commitment of our people and the trust placed in us by customers across the world. As our capabilities, technologies and global presence have continued to grow, we realised it was time for a brand identity that reflects not only where we started but who we are today – and where we are heading next.
Our new logo marks an important step in that journey, honouring our past while preparing us for the future and the mission that has always driven us: to provide the world with access to pure, safe, drinkable water on demand.
A Modern Identity That Still Reflects Our History
While our full name remains Salt Separation Services, our refreshed identity places a clear focus on SaltSep, a name many of our customers, suppliers and partners already use.
This evolution keeps us connected to our history while giving us a cleaner, more modern and more adaptable look. It works more effectively across digital platforms, global markets and the increasingly advanced engineering environments we operate in.
And although the logo has changed, our products, services and the way we work have not. We remain the same dependable business, simply represented in a clearer and more future focused way.
A Logo Designed With Meaning
Every element of the new SaltSep logo has been carefully chosen to reflect who we are and what we stand for:
Why We’re Making This Change – And What It Means for You
For our customers, suppliers and wider stakeholders, this refreshed identity represents stability and progress. You will still be working with the same team, the same trusted service and the same approach to quality, nothing about our products or support is changing.
What has changed is how we present ourselves. Our new identity:
- Reflects our trusted heritage
- Positions us for continued global growth
- Signals innovation and authority in water engineering
- Helps us communicate with greater clarity and consistency
In short, this evolution enables us to support you with even greater strength and confidence.
Looking Ahead
Our refreshed SaltSep logo is more than just a new look – it’s a sign of our belief in what lies ahead. It reflects our determination to support customers worldwide in accessing pure, safe water, no matter how complex the challenge. It also demonstrates our continued investment in our people, our technology and the solutions we deliver.
From that small back bedroom back in 1990 to a company trusted by customers around the world, we’ve come a long way.
With our new identity, we continue that journey, stronger, clearer and ready for the next chapter.